I got called a "radical" again last week. I think it was a compliment; it was after all from a custo...
Essays on market positioning, strategic clarity, growth
and the forces delivering competitive advantage.
I got called a "radical" again last week. I think it was a compliment; it was after all from a custo...
If you follow me, you’ll know by now that I believe market positioning has a positioning problem. Ho...
I’m not a bashful fella, as I’m sure you already know. But when somebody outside normal business set...
I’m sure you’ve been there, sitting round the table listening to a leadership team under pressure sh...
I know, I know, we’ve all reached peak AI. Endless news, trends, and that delicious daily serving of...
A question for you; did you choose the category that you’re in, or did your category choose you? A l...
Find out more about how we can position you for growth.