--- title: re:position | Market positioning insights for technology leaders | 3green description: Practical insights on market positioning, strategic clarity, sales growth and competitive advantage for Series A-C technology companies under commercial pressure. --- [Skip to content](https://www.3green.biz/blog#main-content) [![3green Logo](https://www.3green.biz/hs-fs/hubfs/3Green%20Logo%20Web%20REV%20WHITE-2.png?width=1855&height=523&name=3Green%20Logo%20Web%20REV%20WHITE-2.png)](https://www.3green.biz/) Open main navigation Close main navigation - [Book a positioning audit](https://www.3green.biz/#book-a-diagnostic) [Book a positioning audit](https://www.3green.biz/#book-a-diagnostic) # re:position Essays on market positioning, strategic clarity, growth and the forces delivering competitive advantage. [![](https://www.3green.biz/hubfs/Polished%20Tech%20Row%20With%20Human%20Made%20Origami.png)](https://www.3green.biz/blog/time-to-hide-the-ai) ## [Time to hide the AI?](https://www.3green.biz/blog/time-to-hide-the-ai) I strode into the NZ Tech Expo last week like a lion tamer, not with a chair and whip, but a bag of ... [Read more](https://www.3green.biz/blog/time-to-hide-the-ai) [![](https://www.3green.biz/hubfs/AI-Generated%20Media/Images/Geometric%20Shift%20in%20Organic%20Form%20on%20White%20Background.png)](https://www.3green.biz/blog/frameworks-escape) ## [Frameworks escape](https://www.3green.biz/blog/frameworks-escape) I got called a "radical" again last week. I think it was a compliment; it was after all from a custo... [Read more](https://www.3green.biz/blog/frameworks-escape) [![](https://www.3green.biz/hubfs/AI-Generated%20Media/Images/Layered%20Cityscape%20in%20Graphite%20and%20Green%20Pencil%20Sketch.png)](https://www.3green.biz/blog/build-on-solid-ground) ## [Build on solid ground](https://www.3green.biz/blog/build-on-solid-ground) If you follow me, you’ll know by now that I believe market positioning has a positioning problem. Ho... [Read more](https://www.3green.biz/blog/build-on-solid-ground) [![Metronomes](https://www.3green.biz/hubfs/Metronomes2.png)](https://www.3green.biz/blog/im-a-believer) ## [I'm a believer](https://www.3green.biz/blog/im-a-believer) I’m not a bashful fella, as I’m sure you already know. But when somebody outside normal business set... [Read more](https://www.3green.biz/blog/im-a-believer) [![Flock of birds flying in formation](https://www.3green.biz/hubfs/AI-Generated%20Media/Images/Flock%20in%20Fluid%20Formation%20Pencil%20Sketch.png)](https://www.3green.biz/blog/push-back-the-push-back) ## [Push back the push back](https://www.3green.biz/blog/push-back-the-push-back) I’m sure you’ve been there, sitting round the table listening to a leadership team under pressure sh... [Read more](https://www.3green.biz/blog/push-back-the-push-back) [![Human vs AI concept sketch](https://www.3green.biz/hubfs/Human%20vs%20AI%20Concept%20Sketch-2.png)](https://www.3green.biz/blog/ai-is-becoming-the-customer) ## [AI is becoming the customer](https://www.3green.biz/blog/ai-is-becoming-the-customer) I know, I know, we’ve all reached peak AI. Endless news, trends, and that delicious daily serving of... [Read more](https://www.3green.biz/blog/ai-is-becoming-the-customer) [![Pencil sketch of clusters of dots organised into categories](https://www.3green.biz/hubfs/AI-Generated%20Media/Images/lineart%20large%20dots%20pencil%20line%20drawing%20%20sketch%20in%20green%20and%20black%2034%20clusters%20of%20small%20dotsone%20dot%20slightly%20out%20of%20placeone%20cluster%20highlighted%20in%20gre.png)](https://www.3green.biz/blog/category-matters) ## [Category matters](https://www.3green.biz/blog/category-matters) A question for you; did you choose the category that you’re in, or did your category choose you? A l... [Read more](https://www.3green.biz/blog/category-matters) ## Strategy is only valuable when you choose to put it to work. Find out more about how we can position you for growth.  [Learn more](https://www.3green.biz/#The_Position_Engine) ### Contact us ### **Receive re:position** A monthly blog exploring market positioning, growth, commercial pressure, and the decisions leadership teams face when markets move faster than they can. Written by Andy Mitchell. Delivered straight to your inbox. 3green Limited collects the information you share to learn about your business and provides you with insights and information that we believe will be valuable to you. You’re always in control and can unsubscribe at any time. For more details on how to manage your preferences and how we protect your privacy, check out our [Privacy Policy](https://www.3green.biz/privacy) [For AI search.](https://www.3green.biz/privacy-0) Not sure if positioning is the problem? [Book a call](https://www.3green.biz/#book-a-diagnostic) [linkedin-in icon](https://www.linkedin.com/company/3green-limited/) © 3green Limited 2026 --- ```json { "@context" : "https://schema.org", "@type" : "LocalBusiness", "address" : { "@type" : "PostalAddress", "addressCountry" : "NZ", "addressLocality" : "Auckland", "addressRegion" : "Auckland", "streetAddress" : "Auckland" }, "areaServed" : [ { "@type" : "Country", "name" : "New Zealand" }, { "@type" : "Country", "name" : "Australia" } ], "description" : "Independent commercial strategy and market positioning consultancy for technology companies", "email" : "andy@3green.biz", "founder" : { "@type" : "Person", "name" : "Andy Mitchell" }, "hasOfferingDescription" : { "@type" : "Offer", "areaServed" : [ { "@type" : "Country", "name" : "New Zealand" }, { "@type" : "Country", "name" : "Australia" } ], "description" : "Three-week principal-led market positioning engagement for technology companies. Solves core positioning challenges: too hard to describe, too slow to convert, too similar to competitors.", "duration" : "P3W", "name" : "The Position Engine", "price" : "60000", "priceCurrency" : "NZD" }, "knowsAbout" : [ "Market Positioning", "Commercial Strategy", "Growth Strategy", "Technology Company Strategy", "Sales Strategy" ], "logo" : "https://3green.biz/logo.png", "name" : "3green", "sameAs" : [ "https://www.linkedin.com/in/andymitchell" ], "telephone" : "+64 21 854 080", "url" : "https://3green.biz" } ```