Skip to content
Book a positioning audit

Sales stress?

Market Positioning for Tech Ventures

3green supports Series A-C tech leaders under pressure for revenue.
We strengthen your market position so ideal customers convert faster. 

 

Building product 
is tough.
Delivering sales
is tougher. 

You're pushing as hard as you dare for revenue but still not hitting milestones? Customers never seem to see the benefit that's so obvious to you? New prospects are agonisingly slow to close?

When you have a talented team and a competitive product, this isn't a performance problem. It’s your positioning that is slowing you down.

The longer you ignore it, the more opportunity you will sacrifice.

Too hard to describe?

Your team can't explain why you win or lose. Every pitch sounds different. Your best salesperson is still your founder.

Too slow to convert?

Deals that should close in weeks are taking months. Discounting is becoming the default. Pipeline looks fine but results don't.

Too similar to competitors? 

You're on every shortlist but winning less often. The market can't see what makes you different. Neither can you, anymore.

Markets don't wait for you to be ready.

Customer expectations evolve. Competitors adapt. New alternatives emerge. Whatever made you distinctive three years ago may no longer be what the market really values today.

Most businesses don't notice weakening positioning until cost of sale starts to skyrocket.

 

There's a reason your position is weak.
And a way to power it up in just 3 weeks.

 

3green rebuilds competitive market positions for Series A-C tech companies under revenue pressure.

Not with a strategy deck that sits in a drawer, but with practical, evidence-based outputs your whole team can sell from and your board can immediately support. Deploying your advantage, faster.

 

We call it The Position Engine.

 

Three week strategy sprint.  

Principal-led.  No juniors.

The Position Engine uses AI augmentation to improve the depth and quality of data modelling, assembly and analysis.

Every hypothesis, judgement call and positioning decision remains human, made by an experienced commercial strategist using stronger inputs than were previously imaginable in a three-week sprint.

Founder

How it works. 

 

Hiddenvalue

1. We see where you've lost your market-fit.

In week one we map your competitive landscape, your real customer value and see the gap between where you are and where you should be. The competitive weakness of your current position will be starkly clear, so your team knows exactly what you're moving away from.

2. We build and test multiple defensive scenarios. 

A single positioning recommendation needs extensive market validation. So we generate multiple positioning scenarios and pressure-test each one; against your competitors, your ideal customers and your business model. Providing the evidence base that gives you greater confidence in your final decision.

Raise2

3. We ready your team for immediate action.

 All the outputs for immediate implementation are delivered; a position for your board to approve, new narrative for your sales team and a brief for product or marketing to activate. No deck left in the drawer. No delay. 

Who you'll work with.

Andrew Mitchell

Andy Mitchell

Andy Mitchell has spent 20+ years helping technology companies across New Zealand and Australia find and defend their place in market.

He has built and repositioned businesses from early-stage ventures to global brands and backed founders with his own capital. He knows what it costs when positioning fails, because he has felt it himself.

Every Position Engine engagement is led by Andy. No account managers. No junior consultants. You get the person who built the methodology, in the room, for the full three weeks. 

Start with a quick
positioning audit. 

Book a focused 30-minute conversation to establish whether The Position Engine is the right fit for your business. No pitch. No obligation. Just a straight assessment of your current positioning and what it would take to rebuild it.

If you suspect you have an emerging positioning issue but are unsure when to take action, use the positioning urgency tool. It's a 10 minutes self-diagnostic that you can use to benchmark your own opinion. If you're still unsure, then feel free to book a call and tell me more.

Some words from customers.

“What I love about Andy is he’s an assassin with a smile. If something is off he’ll give it to us straight between the eyes in a constructive way.”
James McEneiry
James McEneiry, Co-founder, Dosh
“Andy's ability to see the simplicity in the complex, and to not only articulate the value in your work, but to help guide you down the right track to deliver it, is a skill our business has relied on since we first founded.”
James Boult
James Boult, Co-founder, Gravity
“His knowledge of what works and his networks to get things done are assets to any company looking to build a successful product market fit.”
Candace Kinser
Candace Kinser, Board Director, CEO, Founder

re:position

Essays on market positioning, strategic clarity, growth, and the forces reshaping competitive advantage.